Top B2B Ad Agencies for Effective Campaigns

Finding the right B2B ad agency can make a huge difference in the success of your marketing campaigns. These agencies specialize in creating and managing advertising strategies that help businesses reach their goals. Here, we’ve compiled a list of the top B2B ad agencies known for their effective campaigns and innovative approaches.

• HeyDigital.co excels in creating high-performing SaaS ad creatives with a quick turnaround time.
• Sandwich.co is renowned for its storytelling prowess, producing engaging narrative-driven videos.
• ContentBeta.com specializes in simplifying complex products through clear and engaging videos for tech and SaaS companies.
• Scaling Davids offers a comprehensive video production service, from scripting to post-production, focusing on direct response advertising.
• Videodeck.co provides a subscription-based video service tailored for B2B companies, ensuring high-quality and quick delivery.

HeyDigital.co is a top choice for B2B SaaS companies looking to boost their ad campaigns. They specialize in creating high-performing ad creatives that drive conversions and engagement. Their focus is on delivering fast, reliable, and scalable ad designs.

• Location: Tallinn, Estonia
• Focus Areas: PPC & CRO
• Services:
  • PPC Agency
  • Ad Creative Agency
  • Landing Page Design
  • Video Ads Agency
  • GA4 Migration Service

HeyDigital.co offers a flat-rate monthly subscription with unlimited requests and revisions, making it easy for businesses to get the ad creatives they need without any surprises.

Their team understands the unique needs of SaaS companies and delivers ad designs that align with their brand and goals. With a quick turnaround time of 1-2 business days, they ensure your campaigns are always fresh and effective.

Sandwich.co is a standout in the world of B2B ad agencies. They specialize in creating high-quality, narrative-driven video content. Their work includes explainer videos, product launches, and brand stories. They have a knack for making complex products seem simple and engaging.

• TrueCar Campaign: What started as a one-off spot turned into a long-running campaign. Their straightforward approach helped TrueCar cut through the noise.
• Stitch Fix: They brought something new to the testimonial format, focusing on emotion over process. This approach led to a highly successful campaign.
• Rakuten: Their testimonial series drove a 650% increase in awareness and a 97% reduction in CPA.

Sandwich.co’s ability to tell compelling stories through video has made them a go-to for many high-profile clients. They understand the tech and see the vision, making them the best at translating it into video form.

Their Los Angeles-based team is tech-obsessed and passionate about great products. They combine their filmmaking background with a deep understanding of technology to create videos that not only educate but also drive action. If you’re looking for a partner to help you create engaging and transformative digital products, Sandwich.co is a top choice.

ContentBeta.com is a B2B-centric video production agency. They create high-quality video testimonials, product demo videos, and training videos. Their focus is on simplifying complex products through engaging visuals.

• Product Demos
• Customer Testimonials
• Onboarding Videos

ContentBeta.com ensures that the content they produce effectively communicates the client’s value proposition and resonates with the target audience.

Scaling Davids is a top choice for businesses looking to boost their advertising efforts with high-quality video content. They specialize in creating videos tailored for direct-response advertising, ensuring every video captures the audience’s attention and conveys the unique value of the product or service.

• Dedicated Creative Strategist: Get a dedicated expert with over 5 years of experience to analyze your performance and lead the creative team.
• Flexible Subscription Plans: Choose from various plans, whether you need a one-off production or 200+ new video ads per month.
• Quick Delivery: Complex videos are delivered in under 20 days.
• Full Stack Growth Team: As Meta Marketing Partners, they manage over $1M/Mo in ad spend.
• Dynamic Post-Production: Their post-production keeps the audience hooked from start to finish.

Scaling Davids stands out by leveraging the strategy of acquisitions to grow their agency. Despite the competition, they have found a way to thrive.

1. Submit Your Briefing: Provide details about your product and target audience.
2. Script and Direct: They handle everything from scripting to directing.
3. Production and Post-Production: They manage all aspects of video creation.
4. Run and Optimize Ads: They continuously optimize your video ads for better performance.

• "Our clients are very happy with the service today and so are we – A Great Partnership." – Keiran, ZimmMedia
• "They are responsive, proactive, and very kind. They really care about your business." – Mahesh, Moonrise
• "Your team is really proactive. When we need some change, you’re really fast." – Adrian, AbInBev
• "We’re in the six-figure territory per month. Results have been really good." – May, Tirtyl

Videodeck.co offers a unique video-as-a-service solution tailored for B2B companies. They provide both subscription-based weekly videos and one-time product videos. Their focus is on high-quality, rapid delivery, with complex videos completed in under 10 days. This approach addresses the common challenges of traditional video agencies by offering affordable, transparent pricing and a team of on-demand actors.

Videodeck.co’s services include:

• Product demos
• Tutorials
• Explainer videos

This makes them particularly beneficial for SaaS companies looking to scale their video content efficiently.

Effective Spend is a top B2B ad agency known for its data-driven optimization. They offer a range of services including content marketing, growth marketing, and strategic paid media. Their approach ensures that every dollar spent is maximized for the best results.

• Content Marketing
• Growth Marketing
• Strategic Paid Media
• Data-driven Optimization
• Measurement and Data Analytics
• AI Powered Brand Safety Analysis

Effective Spend requires a minimum campaign size of $50,000. This ensures they can deliver high-quality results for their clients.

• Proven track record with over 100 satisfied clients.
• Expertise in managing advertising budgets exceeding $1 million per month.
• Comprehensive support including real-time creative dashboards and ongoing analysis.

Effective Spend is dedicated to helping businesses achieve their marketing goals through innovative and effective strategies.

SpotMe is a comprehensive event platform designed for B2B enterprise events such as lectures, seminars, and conferences. It covers everything from participant registration to integrated live streaming and participant polling. SpotMe’s fail-safe onsite event badge printing software ensures smooth event management and a delightful experience for attendees.

Key features include:

• Pre-event engagement through a dedicated app
• Personalized agendas for participants
• Interaction tools for attendees

SpotMe makes event management seamless and engaging, ensuring every detail is covered.

Merkle is a global leader in customer experience management (CXM). With over 30 years of experience, they help brands create personalized experiences using data, technology, and people. Merkle serves Fortune 1000 companies and nonprofits, offering services in customer data, analytics, technology, and commerce. They have more than 9,600 experts in over 50 offices worldwide, generating $1.1 billion in net revenue.

• Founded: 1971
• CEO: Michael McLaren
• Notable clients: Cisco, Intuit, Google Cloud
• Clutch Score: No rating yet

Merkle’s unique approach combines extensive research and analysis to deliver experiences that are personal and predictive. They focus heavily on branding and provide a location-centered approach with 47 offices globally.

Merkle’s specialties include health marketing, financial services, wealth management, and the nonprofit sector. They use both first-party and third-party data to create, assess, and adjust marketing processes for optimal performance.

Earnest is a marketing agency that brings a business-to-consumer mentality to the B2B space. Their tagline, "business people are people too — they just happen to be at work," reflects their unique approach. They offer a wide range of services including branding, strategy, and campaign management. Earnest specializes in creating engaging and creative campaigns that help businesses stand out.

• Branding
• Marketing Strategy
• Demand Generation
• Campaign Management
• Content Marketing
• Events
• Website and UX Design

• Oracle
• Vodafone
• Canon
• Google
• Samsung

• London
• New York

• Nominated in three categories for The Drum Awards 2023

Earnest is another award-winning B2B marketing agency that does many things but specializes in branding and creative campaigns.

Espresso B2B Marketing is a top-tier marketing agency that focuses on B2B marketing. They offer a wide range of services including growth marketing, strategy, messaging, content creation, SEO, and social media marketing. Their unique "virtual marketing department" package provides access to all their niche marketing specialties on a monthly retainer. This includes everything from copywriting and design to program management, tailored to shift as your business grows.

Espresso B2B Marketing offers various packages starting at $7,500 a month. These packages include detailed lists of services, making it easier for businesses to choose what they need. They also have separate content marketing packages for blogging and campaigns.

Located in San Francisco, CA, Espresso B2B Marketing has experience with platforms like HubSpot, SharpSpring, and WordPress. Their team is well-versed in most marketing initiatives, making them a versatile choice for B2B companies.

Choosing the right B2B ad agency can make a huge difference in the success of your campaigns. The agencies we’ve highlighted offer a range of services tailored to meet the unique needs of B2B companies. From video production to creative ad design, these agencies have the expertise to help you achieve your marketing goals. By partnering with a top-notch agency, you can ensure that your advertising efforts are both effective and efficient. So, take the time to explore your options and find the agency that best aligns with your business objectives. With the right support, your B2B campaigns can reach new heights.

A B2B ad agency specializes in creating marketing campaigns and advertisements for businesses that sell products or services to other businesses. They understand the unique needs and challenges of B2B marketing.

Hiring a B2B ad agency can help you reach your target audience more effectively. These agencies have expertise in B2B marketing strategies and can create customized campaigns that drive results and improve your ROI.

To choose the right B2B ad agency, consider factors like their experience in your industry, client testimonials, the range of services they offer, and their ability to understand and meet your business goals.

B2B ad agencies offer a variety of services, including digital marketing, video production, content creation, social media management, PPC campaigns, and data analysis to optimize marketing efforts.

The cost of hiring a B2B ad agency varies based on the scope of the project, the services required, and the agency’s expertise. It’s important to discuss your budget and expectations upfront to find a suitable match.

Yes, many B2B ad agencies specialize in social media marketing. They can create and manage social media campaigns that engage your audience, build brand awareness, and drive leads for your business.