In the dynamic world of Direct-to-Consumer (DTC) business, setting the right price can be akin to hitting a moving target. Yet, the price tag you slap on your product can communicate more than just cost; it speaks of the product’s perceived value, quality, and brand positioning. Let’s learn how to do it in this article!
Pricing is oftentimes one of the most underrated, yet crucial, features of any great product page. How do you ensure that your price not only reflects the value of your product but also appeals to the consumer’s psyche? Inspired by insights from Nick Kolenda’s “The Psychology of Pricing,” let’s learn three transformative tactics in this article!