THE 10-5-20 RULE IN ECOMMERCE PRICING
In the dynamic world of Direct-to-Consumer (DTC) business, setting the right price can be akin to hitting a moving target. Yet, the price tag you slap on your product can communicate more than just cost; it speaks of the product’s perceived value, quality, and brand positioning. Let’s learn how to do it in this article!
3 PRICING PSYCHOLOGY PRINCIPLES TO BOOST YOUR ECOMMERCE SALES
Pricing is oftentimes one of the most underrated, yet crucial, features of any great product page. How do you ensure that your price not only reflects the value of your product but also appeals to the consumer’s psyche? Inspired by insights from Nick Kolenda’s “The Psychology of Pricing,” let’s learn three transformative tactics in this article!
HOW MEDIA BUYING IS EVOLVING IN THE AI AGE
With the rise of AI and machine learning, media buying – an essential pillar of performance marketing – is undergoing a significant transformation. But… What does this mean for media buyers, advertisers, and businesses all over the globe?
In this article you’ll get a deeper understanding of the new face of media buying, grasp the importance of being a T-shaped media buyer and some actionable tips to excel in this AI-driven era. Ready for the future? It’s just a click away.
