Over the past 3 years, we sent more than 10,000 emails for our clients at Scaling Davids.
An email list is a vital asset for any eCommerce brand, still, the space is crowded.
Crafting a compelling email subject line is crucial to cut through the noise.
Here, we’ll delve into the top 10 techniques for creating subject lines that will enhance your open rate. For us, the overall open rate increases by 15% on average when we apply these changes to any brand.
Try to see it!
EMPHASIZE THE READER’S BENEFIT
Directly convey the value the reader will gain.
❌ “Sale on our products!”
✅ “Elevate your style – exclusive sale just for you!”
STIMULATE CURIOSITY AND FOMO
Use the fear of missing out (FOMO) to your advantage.
❌ “Limited time offer”
✅ “Time’s ticking! Don’t miss your exclusive offer!”
PERSONALIZE AND SEGMENT
Make the email feel personal by using the recipient’s name or interests.
❌ “Special offer for you”
✅ “[Name], we’ve tailored this special offer just for you!”
STRIKE A BALANCE BETWEEN CREATIVITY AND CLARITY
Keep your subject line intriguing, but always clear.
❌ “New products available”
✅ “Revamp your wardrobe with our latest arrivals!”
INCORPORATE NUMBERS AND STATISTICS
Numbers and percentages add authority and capture attention.
❌ “Many customers love our product”
✅ “Join the 90% of customers who love our product!”
POSE INTRIGUING QUESTIONS
Spark interest with relevant questions.
❌ “Improve your fitness”
✅ “Ready to crush your fitness goals?”
LEVERAGE CURRENT EVENTS OR TRENDS
Make your subject line timely and relevant.
❌ “New collection out now”
✅ “Stay on trend with our Spring Collection!”
CREATE URGENCY WITH SCARCITY
Highlight limited time or availability.
❌ “Items on sale”
✅ “Last chance! Sale ends tonight!”
UTILIZE TESTIMONIALS OR STORIES
Build trust with success stories.
❌ “Our product works”
✅ “Discover John’s life-changing journey with our product!”
HIGHLIGHT THE SOLUTION TO A PROBLEM
Show how your product or service can solve a problem.
❌ “Check out our skincare range”
✅ “Bid farewell to acne with our skincare range!”
In conclusion, an effective subject line can make the difference between an email that’s opened and one that’s overlooked.
With these 10 strategies, you now have the tools to create catchy, personalized, and relevant subject lines for your audience. Remember to test and optimize your subject lines to identify what works best for your business and your target audience.
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