Hamid and Raphael are very ambitious co-founders with extensive knowledge of e-Commerce and paid marketing. They came to us looking for an agency that can keep up with their pace and scale their brand profitably while they continue to develop, test, and improve the products. So they came to us!
They began with just one product, Luxe Wimpernlifting Set, and our challenge was to make sure customers return regularly. In addition, we want to keep on acquiring new customers while they develop more products. With their profit margins, maintaining the ROAS of 1.5 was essential.
For a relatively young brand, the challenge for us was to find winning audiences and substantial creative testing with different angles to acquire even more new customers at scale. We always start with analyzing the data, mainly Cost Per Click (CPC), Conversion Rate (CR), and Average Order Value (AOV).