At the beginning of the collaboration, Thanu worked very close with Luca, our head of service, on the acquisition strategy of their business.

Knowing that he had a very good quality product, a good product-market fit, and enough budget and logistical power to scale quickly, Thanu needed just the right partner to guide the paid advertising strategy of their business.
In the very beginning, we decided to focus mostly on Facebook as an advertising platform, given the lower cost and better scaling potential compared with other platforms (such as Google or Snapchat).