HOW TO USE CREATIVE ANGLES TO GROW YOUR ECOMMERCE BRAND

In this article, we will discuss what are creative angles, and how to apply these to your paid advertising activities. We will explore five ways that a creative angle can be applied to ads, including highlighting a unique feature or benefit, using humor, telling a story, using visuals in a unique way, and taking a controversial stance. Ready? Let’s dive in!

A creative angle is a unique perspective or approach that is taken in marketing or advertising. It is a way of standing out from the competition and presenting a product or service in a fresh and engaging way.

Here are five ways that a creative angle can be applied to a paid advertising strategy:

1.

A creative angle might involve highlighting a unique feature or benefit of your product or service that sets it apart from the competition. For example, if you’re advertising a natural skincare product, you might emphasize that it is made with organic ingredients or that it is cruelty-free.


A couple of famous examples are:
Apple’s “Shot on iPhone” campaign, which emphasizes the high-quality camera on the iPhone
The “Because You’re Worth It” campaign from L’Oreal, which emphasizes the high-quality ingredients and luxurious feel of the products

2.

Take a humorous approach: A humorous approach can be an effective way to grab the attention of your audience and stand out from the competition. This might involve using jokes or satire to present your product or service in a lighthearted way.

A couple of famous examples are:
The “Subservient Chicken” campaign from Burger King, which used a humorous interactive website featuring a chicken that would do whatever users told it to do
The “Can You Hear Me Now?” campaign from Verizon, which featured a humorous character walking around and testing the coverage of the company’s network

3.

Use storytelling: A creative angle might involve using storytelling to illustrate the benefits of your product or service. This might involve using real-life examples or anecdotes to illustrate the impact that your product has had on people’s lives.

A couple of famous examples are:
The “Share a Coke” campaign from Coca-Cola, which featured personalized labels with people’s names on them, encouraging people to share a Coke with someone special
The “Real Beauty” campaign from Dove, which featured real women of different shapes, sizes, and ages, and told their stories of self-esteem and body image

4.

Use visuals in a unique way: A creative angle might involve using visuals in a unique way to grab the attention of your audience. This might involve using unexpected or eye-catching images or using animation or other visual effects to make your ad stand out.

A couple of famous examples are:
The “Evolution” ad from Dove, used animation to show the unrealistic and airbrushed standards of beauty in the media
The “The Switch” ad from Apple, which used animation to show the benefits of switching to the iPhone

5.

Take a controversial stance: A controversial stance can be a risky but potentially effective way to grab the attention of your audience. This might involve taking a strong position on a controversial issue and using your product or service as a way to address the issue. However, it’s important to be careful when taking a controversial stance, as it can also alienate some potential customers.


A couple of famous examples are:

The “We Believe: The Best Men Can Be” campaign from Gillette, which took a controversial stance on toxic masculinity and challenged men to be their best selves
The “The Talk” campaign from P&G, which took a controversial stance on racial inequality and featured a powerful ad about the conversations that black parents have with their children about racism

Additional marketing angles can include:

Emphasize a unique selling proposition: A marketing angle might involve highlighting a unique selling proposition (USP) that sets your product or service apart from the competition. For example, a marketing angle might be to emphasize that your product is made with organic ingredients or that it has a unique design.

Use scarcity or urgency: A marketing angle might involve using scarcity or urgency to motivate people to take action. This might involve using limited-time offers or time-bound discount codes.

Use Social Proof, focusing on real customer experiences and telling stories about how many people already tried the product and absolutely love it.

Now, you Need some help finding the perfect marketing angle for your eCommerce brand? Don’t worry, we’ve got you covered!

Just head to our website and contact us for more info. Our team of experts will help you craft a marketing strategy that’ll drive traffic, increase conversions, and make your brand the envy of all your competitors.

Picture of Andrea Tonetti

Andrea Tonetti

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