The SD Training for eCommerce Growth

Categories Marketing & Media Buying

Course Curriculum

Introduction

Welcome to Scaling Davids!

02:52

Module 1 – Who We Are

Culture Deck

01:30
Mission, Vision, ICP
What We Do – Service Explained
The SD Framework – Presentation

00:00
The SD Framework – Principles

06:21
The SD Framework – Problems

11:46
The SD Framework – Mindset and Methodology (Part 1)

01:48
The SD Framework – Mindset and Methodology (Part 2)

15:50
The SD Framework – Action

13:53
The SD Framework – Framework Phases

11:28
Module 1 – Test

Module 2 – Internal Organisation

Module 3 – eCommerce Growth

Module 4 – Meta Ads

Module 5 – Google Ads

Module 6 – Retention Marketing

Module 7 – Conversion Rate Optimization [COMING SOON]

Module 8 – Case Studies

Module 8 – Extra

A course by

The SD Training for eCommerce Growth

Course Curriculum

Introduction

Welcome to Scaling Davids!

Module 1 – Who We Are

Culture Deck

Mission, Vision, ICP

What We Do – Service Explained

The SD Framework – Presentation

The SD Framework – Principles

The SD Framework – Problems

The SD Framework – Mindset and Methodology (Part 1)

The SD Framework – Mindset and Methodology (Part 2)

The SD Framework – Action

The SD Framework – Framework Phases

Module 1 – Test

Module 2 – Internal Organisation

Team Chart – Roles & Responsibilities

Communication Bible

Productivity Standards

Feedback & Delegation

Crisis Management

Hubstaff Training

Daily ClickUp Workflow

Module 2 – Quiz

Module 3 – eCommerce Growth

eCommerce Growth Made Simple

Metrics, KPIs, Traffic&Conversions Principles / KPIs and how to track them

Shopify’s Platform Breakdown

Module 3 – Quiz

Module 4 – Meta Ads

Introduction to Meta Ads

Naming Convention – Meta

Ads Library

Angles

Full-Funnel, Prospecting, Remarketing, and Testing Framework

Module 4 – Quiz

Module 5 – Google Ads

Introduction to Google Ads

Naming Convention – Google

Google Case Study #1 – Gaby’s Bags

Module 5 – Quiz

Module 6 – Retention Marketing

Introduction to Klaviyo

…More to Come! Stay Tuned.

Module 7 – Conversion Rate Optimization [COMING SOON]

Module 8 – Case Studies

Intro – Case Studies

Case Study #1: Zoma Mattresses (Meta)

Case Study #2 – FitnFemale (Meta)

Case Study #3 – Choose Ketamine (Meta)

Case Study #4 – Gaby’s Bags (Google)

Module 8 – Extra

Productivity Tricks for Meta Ads

Scaling davids