The Initial Success, Then Inconsistency

Fabrizia and her team immediately understood the potential of online marketing for selling this course, and in late 2019 they started experimenting with paid ads.
Once they set up a funnel using Wix and Thinkific, they started to push some budget on FB Ads, and step by step success started to climb.
Over the first 9 months of ads, they identified some benchmarks:
_ AOV: 600 EUR
_ AVG FB ROAS: 5X
_ Profit Margin (after taxes, tutor expenses, and software): 50%.
Not a bad start, especially since the people who purchased the course were giving amazing feedback.
The main challenge was that when they tried to scale up the ad budget, results startead dropping and being inconsistent.
After some months of very poor results which lasted from August to October 2020, Fabrizia got in touch with us for help.