Analyzing the success of an eCommerce store is essential to understand its strengths, weaknesses, and opportunities for growth.
There are many metrics that can be used to track the performance of an online store, but three of the most important metrics to focus on are MER (Marketing Efficiency Ratio), LTV:CAC (Lifetime Value to Customer Acquisition Cost), and Revenue per Visitor (RPV). In this blog post, we’ll explain what each of these metrics means, how to calculate them, and why they’re essential to monitor your eCommerce store’s success.