THE 5 FACTORS THAT ARE INFLUENCING CPMS IN FACEBOOK ADS.
As we all know, advertising on Facebook has become increasingly expensive for businesses of all sizes. But have you ever wondered what factors are driving up the cost per thousand impressions (CPMs) of Facebook ads?
It’s no secret that the cost per thousand impressions (CPM) has been fluctuating in recent times, and that has been rising consistently over the past years.
HOW TO CREATE A DATA-DRIVEN APPROACH TO SCALING
If you want to grow a business, whether you are an owner, an agency, or a media buyer, it’s essential to understand and measure the metrics that drive the growth.
Today, we are focusing on understanding them. We’ll dedicate a separate newsletter to measurement.
PRODUCT LAUNCH WITH LEAD MAGNETS
Bonny Snowdon Academy, a UK-based brand specializing in colored pencil art, faced the challenge of welcoming more members to their academy while ensuring their continued membership.
Scaling Davids stepped in to implement a cross-channel campaign structure, create a comprehensive creative strategy, and balance the ad budget.
