CaseStudy

How We Raised Our Outdoor Apparel Brand Client’s Email Marketing Revenue From 33% To 50% In 4 months

 

Email Revenue Increase

50%

Extra Revenue in 4 months

$500K

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In the beginning, we just looked at what was working well for him already and what he could do better.

Before charging anything, we just audited his store.

We felt that his flows were taking care of the so-called “low hanging fruit” of abandoned carts and post-purchase upsells, and with additional touchpoints plus a few tweaks, we could achieve great things together.

 

 

In the beginning, we just looked at what was working well for him already and what he could do better.

Before charging anything, we just audited his store.

We felt that his flows were taking care of the so-called “low hanging fruit” of abandoned carts and post-purchase upsells, and with additional touchpoints plus a few tweaks, we could achieve great things together.

 

 

BeforeBudai Media

 

- Only flows set up, no campaigns

- 33% extra revenue from emails

After Budai Media

 

- Flows enhanced with rapport building

- 15 segmented monthly email campaigns

- Structure sales events every month

- Well designed and segmented popups that we optimize every month

- 50% extra revenue from email

How We Helped

We created a plan together with the client, where we added new emails to his already successful flows that focus on brand building. And once that was done, we started the email campaign management, which combines content emails with the occasional promotions.

For this brand, we needed to speak the language of the audience.

And we actually selected a copywriter from our team who loves hiking and being outdoors (it helps a lot to have access to multiple world-class copywriters on our team).

Here is our 10-step checklist of what we want to focus on when onboarding a new client:

  1. Setting clear expectations
  2. Defining where you are now and where you want to be in 3-6-12 months
  3. Analyzing what worked well so far
  4. Clearly defining the target audience
  5. Get the tone of the copyright
  6. Agree on a design template that everyone is happy with
  7. A/B test as much as possible
  8. Optimizing deliverability (avoiding the spam folder)
  9. Overcommunicating via reports
  10. Setting clear deadlines
THE END RESULTS

Here is how some of our campaigns did:

The one with over $10,000 in sales was actually the Black Friday opening email.

The exciting thing we started noticing is how simple content emails that have no agenda or calls to action can often outperform promo emails.

Such as the last one that did $3,624.22.

Our content topics range from travel packing best practices to revealing our top 3 mountains to hike in Asia or how you can travel around with friends and actually remain friends. We started working together with the client and his team in August, and four months later, we managed to raise his revenue from email marketing from 33% to 50% per month.

Here are some more in-depth analytics:

The one with over $10,000 in sales was actually the Black Friday opening email.

The exciting thing we started noticing is how simple content emails that have no agenda or calls to action can often outperform promo emails.

Such as the last one that did $3,624.22.

Our content topics range from travel packing best practices to revealing our top 3 mountains to hike in Asia or how you can travel around with friends and actually remain friends. We started working together with the client and his team in August, and four months later, we managed to raise his revenue from email marketing from 33% to 50% per month.

Here are some more in-depth analytics:

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