Robb&Lulu

Robb & Lulu

CASE STUDY

Converting traffic to sales – scaling Australian clothing brand to 6-figures

From 0 to 6 figure in 1 year through paid acquisitions

Rob and Lulu is an Australian-based organic clothing brand that had been in business for several years. They had a strong SEO and social media presence, that never managed to sell profitably through Meta and Google Ads They came to us with the challenge of making their paid acquisitions

Strategy

We started by auditing their ad accounts. We quickly realized that they were running only traffic campaigns and were burning money. This caused two problems, they never got any sales and their pixel data was infected with low-converting audiences.

We restructured their ad accounts with our standard audience and creative testing framework. We launched creative testing conversion campaigns alongside retargeting campaigns targeting the users who had engaged with the brand. We also launched a brand protection campaign on Google.

Results

We started off slow as seasonality hit hard in the first 3 months. However, in these months we found winning creatives and winning audiences. Once the pixel gathered enough data of likely buyers, the sales started picking up and in the summer season, we hit the home run.

In the last quarter of 2022, we generated $18,874 in tracked revenue with the spend of $9,119.73 on Meta with tracked RoAS of 2.06 by utilizing winning audiences and retargeting segments with seasonal promo.

The overall marketing efficiency ratio of 2.84.

At this point, we realized a potential tracking issue and we fixed it by implementing automated offline conversions to have a better picture and give the algorithm better data to find more suited audience. We also added broad keywords and launched Pmax on Google.

The result was 6-figure revenue in our first year working together.

Key Takeaways

→ Keep an eye on seasonality and conserve budget while finding converting traffic that can later be converted to customers with effective retargeting and promos.

→ Track your tracking setup, after iOS 14 update it’s essential to implement conversion API and automating offline conversions give you a better picture resulting to effective scaling.

→ MER: Shifting focus to MER, which includes sales from returning customers and LTV, can lead to more effective scaling strategies.

BEFORE

AFTER

Shopify results

Meta New Year Results

See more Case Studies

Achieving Significant Growth with Cross-Channel Campaigns

Scaling Davids helps Bonny Snowdon Academy achieve 18X ROAS

Scaling Davids implemented a cross-channel campaign structure and balanced ad budget to generate over £94,950 in sales for Bonny Snowdon Academy’s colored pencil art courses, resulting in an 18X return on ad spend and over 768 new subscribers.

Expanding into a New Market with Reduced CAC

Perfectdraft.com Achieves 70% CAC Reduction and International Expansion

Perfectdraft.com, part of the saveur-biere.com group, successfully expanded into the Belgian market with a reduced customer acquisition cost (CAC) of less than 50 EUR in 6 months, down from 180 EUR. The company’s brand awareness and visibility were also increased, leading to higher organic sales in a crowded market.

Optimizing PPC and Paid Social for Revenue Growth

Gaby’s Bags Increases MRR from $23K to $93K with Meta and Google Ads

Gaby’s Bags, a high-ticket business selling designer bags, increased their monthly recurring revenue (MRR) from $23K to $93K by leveraging PPC and Paid Social advertising. They optimized their Google Ads, scaling the budget and increasing ROAS, while launching and scaling Meta Ads to 4X ROAS in under 69 days. They also increased their email revenue from 7% to 31% of the total.

Reviving a Struggling Skincare Brand with Email Marketing

From Zero to $1M: A Timeless Skincare Success Story

This case study follows the success story of a struggling Shopify brand specializing in natural and organic beauty products for mature women. With the help of targeted email marketing campaigns, optimized opt-in forms, and behavior-based automation, the brand was able to increase revenue from zero to $1M and establish itself as a timeless skincare brand.

Email Marketing Case Study

Increasing Revenue through Email Marketing

Scaling Davids helped a brand increase their email marketing revenue from 5% to 21%, surpassing their goal of 20%. The revenue from Klavyio grew from $108,878 to $405,500, while the $/recipient increased from $0.35 to $1.86.

Do you want to know how to improve your marketing mix?

request now
your free
marketing plan