Psychedelic Therapy Providing Company

PSYCHEDELIC THERAPY COMPANY’S

CASE STUDY

Increase Volumes and Marketing Efficiency Ratio by 6X.

We collaborated with a team of mental health specialists based out of Austin, Texas that provides access to ketamine-assisted psychotherapy.

Their mission is to empower people to regain their happiness through ketamine-assisted therapy that is delivered in an equitable way.

Our goal would have been to drop the Cost per Lead of their Meta ADV from $30 to less than $10, in order to make the growth sustainable.

The Initial Situation

We got in touch with Rob, the Co-Founder, back in May 2022.

At the time, the business was just starting out, and they were opening up their sales channels throughout different states in the US.

This psychedelic therapy institute is working on a Direct-To-Consumer model but leverages a simple lead generation funnel to drive all the new customer acquisition.

The Strategy

When we started, we immediately understood that the media buying plan should have been completely restructured in order to achieve our goal.

In particular, we set up two hypotheses for our initial sprint tests:

The very peculiar nature of the product made it more “culturally accepted” in certain US states rather than others (ex. Texas, Nevada). This was clear from the breakdown of the average CPAs across regions, which showed a clear difference between the states.
The creative content was generic, and it was not clear what the winning angle would have been. We started testing different angles and visuals in order to understand what message would have been more appealing to a prospective buyer.

RESULTS

After benchmarking all the creative test results, we identified the angles that were triggering the better CPA across all the US states.

Eventually, communicating the positive outcomes and good vibes brought by the therapy was much more effective than focusing on the pains and negative emotions that can be triggering this need.

The average CPL went from $32 (when we started) to $11,8 (Last 30 Days)

See more Case Studies

Achieving Significant Growth with Cross-Channel Campaigns

Scaling Davids helps Bonny Snowdon Academy achieve 18X ROAS

Scaling Davids implemented a cross-channel campaign structure and balanced ad budget to generate over £94,950 in sales for Bonny Snowdon Academy’s colored pencil art courses, resulting in an 18X return on ad spend and over 768 new subscribers.

Expanding into a New Market with Reduced CAC

Perfectdraft.com Achieves 70% CAC Reduction and International Expansion

Perfectdraft.com, part of the saveur-biere.com group, successfully expanded into the Belgian market with a reduced customer acquisition cost (CAC) of less than 50 EUR in 6 months, down from 180 EUR. The company’s brand awareness and visibility were also increased, leading to higher organic sales in a crowded market.

Optimizing PPC and Paid Social for Revenue Growth

Gaby’s Bags Increases MRR from $23K to $93K with Meta and Google Ads

Gaby’s Bags, a high-ticket business selling designer bags, increased their monthly recurring revenue (MRR) from $23K to $93K by leveraging PPC and Paid Social advertising. They optimized their Google Ads, scaling the budget and increasing ROAS, while launching and scaling Meta Ads to 4X ROAS in under 69 days. They also increased their email revenue from 7% to 31% of the total.

Reviving a Struggling Skincare Brand with Email Marketing

From Zero to $1M: A Timeless Skincare Success Story

This case study follows the success story of a struggling Shopify brand specializing in natural and organic beauty products for mature women. With the help of targeted email marketing campaigns, optimized opt-in forms, and behavior-based automation, the brand was able to increase revenue from zero to $1M and establish itself as a timeless skincare brand.

Email Marketing Case Study

Increasing Revenue through Email Marketing

Scaling Davids helped a brand increase their email marketing revenue from 5% to 21%, surpassing their goal of 20%. The revenue from Klavyio grew from $108,878 to $405,500, while the $/recipient increased from $0.35 to $1.86.

Do you want to know how to improve your marketing mix?

request now
your free
marketing plan