Nestled in the heart of the US bakery market, The Pretzel Company, under the guidance of Philip, was making waves but not yet in the digital realm.
With a business model spread across a Shopify website, QVC direct sales, Amazon, and wholesale, the company saw its Shopify channel contributing a modest 20% to its turnover.
The goal was clear: escalate this slice of the digital pie.
While the Shopify platform was a part of their sales mix, it wasn’t the powerhouse it had the potential to be.
The Pretzel Company aimed to transform this channel from a modest contributor to a significant revenue driver, all while maintaining a keen focus on achieving a 1.9x ROAS across their marketing efforts.
We analyzed all their channels and planned their strategic overhaul across Meta, Google, and Klaviyo.
We introduced a strategic approach to planning promotions by preparing a quarterly promo calendar and having it filled out in the onboarding phase, allowing for more effective and timely marketing initiatives.
Meta Platform Enhancement:
Shifting gears on Google, where previously we were not leveraging the visual aspect and only using search campaigns. We prepared assets for Pmax campaigns and implemented PMax, enhancing audience targeting and remarketing, and refining keyword strategies.
This strategic overhaul led to a remarkable increase in RoAS, jumping from 2.74 to 4.62.
Meta Results Dec 23