Gaby’s Bags is a fast-growing high-ticket business selling original designer bags.
Back in the Summer of 2022, we started working together on the cross-channel marketing of their Shopify store, which back at the time included Google Ads and Email Marketing.
This is a case study on how we managed to optimize and grow their overall revenue volumes and acquisitions by leveraging PPC and Paid Social. In particular, comparing July with December, we managed to:
The main goals for our collaboration were to:
Before we engaged in our collaboration, this brand has been relying for the most on Amazon to drive sales and grow. The turnover was pretty good (high 7 figures), but they needed to start acquiring customers outside of the Amazon ecosystem.They already had a basic Google Ads setup, running decently at 3x ROAS overall, but with very low volumes ($2-3K of monthly budget).
At the same time, they had Klavyio set up with some basic retention flows, and they didn’t have any Meta advertising presence.
The growth of the Google Ads channel has been caused by the concatenation of several sprint tests executed over the months of August and September mainly.
We decided to launch Meta ads in November, in order to leverage the Black Friday season to maximise our chances to have a profitable launch.
Quickly, we went ahead and tested different campaign structures with different creative approaches, including Advantage+ Shopping Campaigns, Dynamic Creatives and Static Creatives.
During the month of November, we quickly identified as a winner the structure with Static Creatives.
This allowed us to immediately double the budget while keeping the profitability, and in the meantime keeping on iterating the winning creative variations manually.