Fabrizia is an awesome client who got in touch with us in December 2020. A native Italian, living in New York for most of her life, where she started realizing her passion for linguistics and the English language.
With the help of some colleagues, she developed [Code Switching], an innovative course made to teach Italian people how to develop Italian-English bilingualism.
The unique thing about this course is that it follows a method of education that is based on self-directed activity, hands-on learning, and collaborative play, called Montessori.
Fabrizia and her team immediately understood the potential of online marketing for selling this course, and in late 2019 they started experimenting with paid ads.
Once they set up a funnel using Wix and Thinkific, they started to push some budget on FB Ads, and step by step success started to climb.
Over the first 9 months of ads, they identified some benchmarks:
Not a bad start, especially since the people who purchased the course were giving amazing feedback.
The main challenge was that when they tried to scale up the ad budget, results startead dropping and being inconsistent.
After some months of very poor results which lasted from August to October 2020, Fabrizia got in touch with us for help.
What we found during our initial audit and setup period was a “bittersweet” situation.
The course was evidently great, people were getting noticeable results and loved the teaching method.
On the other hand, the results from her funnel were not as great. ROAS (Return on ad spend) was positive, yet we noticed lots of room for improvement.
Given the initial situation, we started working on the account and implemented the following steps:
We started running the campaigns during the Christmas week and followed a quick-and-dirty approach that allowed us to rapidly test different assets, eliminate losing assets, and focus the budget on the best-performing ones.
After one year of work together, we can say that together with Fabrizia we managed to grow Code Switching’s Revenue and user base consistently.