8-figure-case-study-email

8 FIGURE MATTRESS BRAND

CASE STUDY

Email marketing

At Scaling Davids, we pride ourselves on being a 360-degree growth studio and have our expertise in scaling businesses via an Omni-channel approach. Back in May, we took on the challenge of increasing the brand’s revenue by optimizing its email marketing.

The Goal is to increase the impact and revenue driven by the email and SMS marketing activities to at least 20% of the total revenue

The process

We started off by setting up their automated flows and sending monthly campaigns. We optimized and put in place the following flows:

Welcome Flow (2 variations)
Post Purchase Flow
Abandoned Cart Flow
Post-purchase Flow
Cross-sell Flow
Reviews Request Flow

We found out that all of these campaigns needed to be restyled, and the design of the emails was often not very appealing or responsive.

After redesigning the flows, we moved to implement a creative framework to be applied to the email campaigns, which we would have sent out 4-8 times per month, depending on the promos and the season.

Within a few months, our numbers spoke for themselves. Memorial Day is the biggest sale of the year for most mattress brands. During the month of May 2022, our campaigns and flows generated $405,000 (4x the amount generated in November 2021) with a peak of $64,000 of revenue generated on Memorial Day.

Also, we reached all the goals in a very solid way:

Revenue From Klavyio passed from an average of 5% to 21% (and growing).
$/Recepient passed from $0,35 to $1,86.

Revenue from Klavyio passed from $108,878 to $405,500.

BEFORE

AFTER

Memorial Day (May) Results

Award-Winning Mattress brand from $100,000/mo to $400,000/mo With Email Marketing

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Increasing Revenue through Email Marketing

Scaling Davids helped a brand increase their email marketing revenue from 5% to 21%, surpassing their goal of 20%. The revenue from Klavyio grew from $108,878 to $405,500, while the $/recipient increased from $0.35 to $1.86.

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