PRODUCT LAUNCH WITH LEAD MAGNETS
Bonny Snowdon Academy, a UK-based brand specializing in colored pencil art, faced the challenge of welcoming more members to their academy while ensuring their continued membership.
Scaling Davids stepped in to implement a cross-channel campaign structure, create a comprehensive creative strategy, and balance the ad budget.
THE PAS FRAMEWORK
The PAS framework is a method for crafting effective marketing messages that stands for Problem, Agitation, and Solution.
The idea is to first identify the problem that your product or service solves, then agitate the pain or discomfort that the problem causes, and finally, present your product or service as the solution to the problem.
THE THREE METRICS TO ASSESS AN ECOMMERCE BRAND’S HEALTH
Analyzing the success of an eCommerce store is essential to understand its strengths, weaknesses, and opportunities for growth.
There are many metrics that can be used to track the performance of an online store, but three of the most important metrics to focus on are MER (Marketing Efficiency Ratio), LTV:CAC (Lifetime Value to Customer Acquisition Cost), and Revenue per Visitor (RPV). In this blog post, we’ll explain what each of these metrics means, how to calculate them, and why they’re essential to monitor your eCommerce store’s success.
