5 REASONS WHY YOUR META ADS MIGHT NOT BE DELIVERING

Are you plagued by the question: “Why aren’t my Meta ads delivering?”

 

Well, you’re not alone!

 

Many brands are met with this conundrum and it can be disheartening, especially when you’re eager to make a breakthrough with your campaign. But worry not, as we’ll be diving into this topic and offering actionable solutions to help you out.

 

🔍 The mystery of non-delivering ads can be attributed to these common factors:

 

📝 YOUR AD IS STILL UNDER REVIEW

Patience, as they say, is a virtue. Meta takes their ad policy very seriously, and as such, reviews all ads before they go live.

 

The fix: Sit tight and give it some time. Reviews typically take up to 24 hours, but if it extends beyond that, feel free to contact the Meta support team for a manual approval request.



🏦 YOU’VE REACHED YOUR ACCOUNT’S SPENDING LIMIT 

Hitting your spending limit is like running out of gas on a road trip. It halts your journey abruptly.

 

The fix: It’s simple – adjust, reset, or remove your spending limit. Head to Ads Manager > Settings > Billing and Payment Methods, and on the right side of the screen, you’ll find the account spending limit box.

 

 

💰 YOUR BID IS TOO LOW

In the Meta Ads world, you’ve got to pay to play. If your bid is too low, your ads may not reach your desired audience.

The fix: Opt for the lowest cost bid strategy (automatic bidding) initially. This gives you the most bang for your buck. As you observe your ad’s performance, you can make adjustments with daily bid caps.



 

🎯 YOUR TARGET AUDIENCE IS TOO NARROW

 

If you’re trying to find a needle in a haystack, your ads might not reach their full potential.

 

The fix: Expand your horizon! Add more behaviors and/or interests, modify your geographical restrictions, include more users in your customer list, or use Lookalike Audiences. Remember, the bigger your pool, the more chances you have to catch a fish!

 

 

 

🚫 META HAS FLAGGED YOUR AD SENSITIVE CONTENT

There’s a secret aspect that many don’t discuss. Meta may internally flag your ad if it detects sensitive or “borderline” content.

 

The fix: Strive to keep your ad’s language and visuals as “white hat” as possible. Tread carefully around sensitive topics and make sure your ads comply with Meta’s ad policies.

 

 

 

When it comes to Meta advertising, it’s a game of strategy and understanding the platform’s inner workings. Now that you have these tips, you’ll be better equipped to tackle your Meta ad campaigns and enhance your brand’s visibility.



Keep in mind, if you ever find yourself stuck, it’s all about iterating, learning, and evolving.

 

If you found this post helpful, share the love (and the link)! For any feedback or love notes, drop me a mail at andrea@scalingdavids.com.

 

Craving more insights like these? Don’t forget to subscribe to our Hands-On newsletter! 👇

 

Peace ✌️

 

Picture of Luca

Luca

Founder & Head of Service
Share Post
[Sassy_Social_Share]
Join Our Newsletter
blank



    Related Posts
    blank
    In the dynamic world of Direct-to-Consumer (DTC) business, setting the right price can be akin to hitting a moving target. Yet, the price tag you slap on your product can communicate more than just cost; it speaks of the product’s perceived value, quality, and brand positioning. Let’s learn how to do it in this article!
    blank
    The world of Meta Ads can often feel like a labyrinth. The maze becomes even more complicated when a brand grows to a certain scale, where every decision can have ramifications on profitability. Selecting the right ad objective is pivotal in this journey. For this Cosmetics Brand, the right strategic shift transformed their return on ad spend (ROAS) from a modest 1.9x to an impressive 4.06x, and a boost of Conversion Rate of +348%! Let’s deep dive into this article to learn how this metamorphosis was achieved.
    Do you want to know how to improve your marketing mix?

    request now
    your free
    marketing plan